User experience, user persuasion
By David Walker (Google profile)
Like Bill Gates with his 'Trustworthy Computing' memo, Web sites need to have users believe in them. And in the growing literature on site trust, a recipe is indeed emerging.
Don't Make Me Think: Classics Illustrated does Web Usability
Wouldn't it be nice if you could explain Web site usability to people by handing them a small, amusing instruction manual. Now you can.