In this section:
Joel Spolsky, eloquent proponent of Microsoft's 'rich client' vision of computing, has reluctantly changed his mind.
If your organisation is sending out email, accept the reality that your recipients are reading it with one finger over the delete key, and 50 other messages in their inbox.
Google's biggest challenge: will they run out of new places to put ads?
More than a decade after its creation, the Web is still changing rapidly. Here's an early-2004 snapshot.
Telstra CEO Ziggy Switkowski wants to get into the content business. That's crazy: all the money's in the business that Telstra is already in.
Reputation management has emerged as a core competency at many of the best-known Web sites. Every few months, another tool emerges to separate the good from the indifferent and the bad.
Amazon.com drives high-quality reviews by rewarding reviewers - not with cash but with recognition, respect and goodwill. Yet again, the online book powerhouse leads the industry.
Make your content work harder and you'll stand a better chance of earning a living from it.
The results are in from the Web's great experiment with one-to-one marketing. Verdict: personalisation suits only a small minority of sites.
Like Bill Gates with his 'Trustworthy Computing' memo, Web sites need to have users believe in them. And in the growing literature on site trust, a recipe is indeed emerging.
The true craft of Web writing must constantly address the scale of the Web's information pool. Most Web writing still fails to do so.
Web video-on-demand? The screen's tiny, the projector's broken and you have to queue to watch. So why do investors and analysts still shiver in excitement at the mention of streaming video?
Bricks-and-mortar was supposed to triumph in e-business. But if the bricks and mortar belong to a large media organisation, the result is more likely to be disaster. Niche content sites are doing better.
Media insider Daniel Rutter's view of the peculiar new economics that rules new media, letting gigantic conglomerates haemorrhage while one-man outfits make money. (Rutter originally submitted this article to News Limited, whose editors rejected it.)
Sites face a choice between financing extensive email support and adjusting customer expectations down. Most are still trapped in the middle, afraid to admit their dilemma.
Confront the ugly truth about whether your site visitors are really reading it all on-screen. Yes, some are sneaking off to the printer.
