I'm David Walker. Shorewalker.com is a handy place to put my old newspaper articles and current observations.
I am director of policy and communications for CEDA, Australia's leading economic think-tank and policy forum. Previously I was site general manager and head of customer service at eChoice, one of Australia's best-known mortgage brokers. I have written columns on business use of the Internet and management of information technology for The Age and the Sydney Morning Herald.
I have also occasionally consulted on Web site content management. It's a young enough field that the name confuses some people. Web site content management encompasses:
- Site goal-setting. What the Web site should aim to achieve for the owner and the user.
- User experience design. Defining and placing content - branding content, functionality and information content - so that owner's and users' goals are achieved.
- Content process design. Defining systems by which content will be created, approved and delivered to the Web.
- Content process automation. Selecting and implementing IT systems that allow site content to be implemented and maintained.
- Success measurement. Selecting and implementing IT systems that allow managers to measure how content is meeting its goals.
I work closely with business managers, marketers, sales staff, programmers and designers to make clear statements:
- These are our goals.
- This is how we reach them in the way that maximises the business's return.
- This is how we know we're succeeding.
I've delivered a number of Web-based projects over the past seven years, from Australia's first Web site for a major business event - telstrashares.com for the John Fairfax publishing group - to a customer relationship management system to support scores of salespeople. I've worked in cross-disciplinary teams tasked with everything from recruitment to brand redesign, side-by-side with former McKinsey consultants, investment bankers and 30-year finance industry veterans. (See more about my project management philosophy.)
I've also delivered Web site management and strategy advice for several Australian private firms and government bodies. Most recently, I have worked with Australia's leading integrated multimedia design and content house, Icon Inc, a firm dedicating itself to excelling in content management.
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